Your CTA is what you want your audience or customer to do next. Creating a clear call to action requires that you are clear on what you want them to do. If you don’t know what you want them to do (or why), then it’ll make be difficult for you to comm...

A good call to action is more than any old button saying, “buy now”. A lot of thought goes into placement, size, color, headlines, and more. You must have a good understanding of your audience’s why, your own why, and how they mesh.·   ...

All stages of the buying cycle need a strong CTA. The right call to action at the right time is necessary for a good return on investment, keep building your list, and influence your audience with your products and/or services. There are numerous pla...

A Call to Action or CTA is the part of your sales letter, email, page, blog post, and other content that you create that helps make the sale. It’s the “call” you create for your audience to entice them to “take action.”You may want your audience to t...