About Rare Bird
Rare Bird Studios is brand strategy and marketing support for creatives who refuse to be caged.
Founded by Rachel Brethauer, a copywriter, brand strategist, and screenwriter with 20 years of experience, Rare Bird exists because the most talented people (like you!) are often the most invisible.
Not because you aren't good enough. Because nobody taught you how to talk about themselves without feeling fake.
Every product in this shop is designed to help you find your rare factor — the specific, true, differentiated thing that makes you worth paying attention to — and turn it into language and strategy that actually works.
You're not a pigeon. You never were.