Hi, I'm Kelsey Dalton, the founder of Root & Reinvent.

I spent over 10 years in enterprise technology sales. I started as an account executive and went on to lead net new logo teams as a Regional Vice President and a Regional Sales Director. My job was the hardest part of sales: finding new customers who had never heard of us and getting them to take a first meeting.

Along the way I saw what separated the reps who kept landing new logos from the ones who stalled. They weren't louder or more aggressive. They picked the right accounts, wrote short emails about the other person's situation, followed up when most people quit, and asked for 15 minutes instead of a demo. I called it the Repeat Success Method.

Today I'm home with my family and building Root & Reinvent. I wanted to take everything I learned and put it in one place for the next AE who is staring at a list of accounts and wondering where to start.

The name comes from my own story. I built something, and now I'm ready to grow it and reinvent it. I want to help other sellers do the same.