If you are familiar with Twitter or similar platforms, then you already know how to use Threads. This platform has allowed many businesses to showcase their personality and expertise.
While this is something that could be accomplished with Instagram, I have noticed that 90% of the users do not read captions or comments sometimes. If expressing your brand by using words is a talent that is in your possession, this is the perfect platform.
Don't worry about growth—focus on engaging. Right now, Threads still has massive organic reach, which means if someone who likes your post has many followers, then those followers will be exposed to your post. Frankly, this is not a platform to worry about being seen every day. It is all about community building. If you do it correctly, you can have 2+ people a day subscribing to your business with your links.
Threads work best when you engage on other users' posts. Comment, and repost multiple times per day with something your community might find helpful or entertaining. This will test you in the act of showing up authentically.
A relationship building tip I learned years ago on social media can build fans for you. Use likes from your posts as potential leads!
I have a process that I like to call "engage 50". You may have seen me put it into action on your posts. Two or three times per week, I look through my posts for those who liked them. I then go through their pages and engage with a like or comment if I am genuine about it. This is done with 50 people per day when I activate my plan. When you do actions like "engage 50", it can bring people back to you or just get them familiar with your brand.
The secret to engage 50: optimize your page to get people into your personal audience.
- Take down your links to sell anything. If you have a discount code, a raffle that you are doing for your email subscribers, a fun quiz, or any upfront offer that may attract them to give their email, put it in your bio.
- Use and refresh your "pinned post" weekly or monthly with links to your offer. Make the post fun or interesting to read so that it makes them consider going to the link in the post. This is the first post they see on your page. Make use of it to bring you automated subscribers.
I am all about automation for solo business owners. No one has time to try to convince social media followers individually to click the link. Let your profile do the work for you. Make it your responsibility to show up and engage/have fun.
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