Quarter 2 (Q2) is almost here, which means Spring has arrived! It's the season of refresh and awakening, precisely what your messages should convey when introducing your business and ideals to potential customers.
You can utilize any medium to share your niche expertise: Social media, blogging, emailing, vlogging, etc. Ensure you offer actionable refresh ideas based on your customer’s lifestyle and your industry.
For example, if you sell woodwork home decor, a possible actionable refresh idea is to advise on cleaning all the wood around their house. Introduce cleaning products and tools that work best in your opinion.
Another example: If you sell clothing and accessories, consider sharing anti-consumerism (over shopping) ideals for their refresh. While this may seem counterproductive for your business as you sell more items they can buy, sharing responsible and sustainable cleaning tips can earn you points with modern consumers. It also works great as a PSA and can be shared with local media members.
Building trust through immediate action works from a psychological standpoint.
Back in January, I was tasked to consult on safe driving communications across multiple states. Understanding that people already know what safe driving looks like but do not implement it was the underlying issue. People get bored with messages like “Buckle Up” and “Do not drink and drive”. So, before St. Patrick’s Day, we had to think of ways to get people thoughtful again. The medium I chose was highway road signs. The messaging we chose was witty and focused on Gen Z drivers, with messages like “Feeling Lonely This Valentine's Day? Your Seat Belt Will Hold You.” Undercover officers stationed in random unmarked vehicles noted an increase in people reaching for their seatbelts after the highway marker, as well as a decrease in unbelted drivers over the period of implementing these types of messages. You have to make your communication work for you.
Instead of trying to market your product to everyone you talk to online and offline, try introducing them to your content about spring. Content marketing is easier than product marketing because it doesn't feel like you're selling them anything but your ideas.
You don't need to create hundreds of posts, videos, etc., to get this done.
Focus on creating one piece of content that gives your ideal customer everything they need to refresh for the warmer weather season. Of course, add links to your products even if you don't mention it directly/indirectly in the content. Then your mission for the next 90 days is to share it by word of mouth, share it via social media, share it via email, just focus on sharing.
Read "Why Press Releases Still Work For Smaller Businesses" Next
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