Hi, I’m Sam Alice — a professional makeup artist with over 15 years of experience working both behind the scenes and in the beauty chair. From backstage buzz to everyday beauty routines, one thing has always been non-negotiable: clean tools = better skin.

I created Project Brush to share simple, effective, and affordable ways to care for your makeup brushes and protect your skin. As a skincare-conscious MUA, I know how easily bacteria builds up — and how much that impacts your complexion and your confidence.

Here in my little digital studio, you'll find guides, checklists, and creative resources to help you level up your beauty routine. Whether you're a fellow artist or just brush-curious, I’m so glad you're here.

Let’s clean up our tools — and glow from there