🎶 I put a spell on you… 🎶
Not in a witchcraft and cauldron kind of way.
Although, if we’re being honest, that’s probably where most of our minds go when we hear the word spell.
But lately, I’ve been wondering if spells are much simpler than that…
What if a spell is just language repeated often enough that we begin to experience it as reality?
The Spark:
I was watching a commercial about the World Cup. Someone asked if the United States could win, and the screen flashed: “Everything can happen.”
And I paused.
Not because of soccer.
Because I realized something.
Everything is a spell.
Not magic.
Language.
Stories.
Perspectives.
Frames.
The phrases we repeat become the lenses we look through.
“You should be grateful.”
“Life is hard.”
“Nobody cares.”
“Money doesn’t grow on trees.”
“Everything can happen.”
“I have to earn love.”
“I can simply want what I want.”
Some of these sentences close us.
Some of them open us.
Some were given to us by parents, teachers, partners, bosses, religions, cultures, and algorithms.
Some we gave ourselves.
And after enough repetition, we stop hearing them as sentences.
We hear them as truth.
The World Cup commercial wasn’t just sharing information. It was creating a feeling:
“Anything is possible.”
My supervisor did something similar during a team meeting when he reminded us that remote jobs are scarce.
He wasn’t just communicating policy.
He was attempting to create a frame:
“Remote work is scarce, therefore tolerate more than you otherwise would.”
Advertisers do it.
Politicians do it.
Religions do it.
Families do it.
Workplaces do it.
And most importantly…
We do it to ourselves.
The stories we tell ourselves become the worlds we live inside.
Sometimes those stories expand us.
Sometimes they shrink us.
Sometimes they were never ours to begin with.
Lately, I’ve been paying attention to the language shaping my own perception.
The phrases I inherited.
The beliefs I absorbed.
The narratives I accepted without question.
And instead of automatically accepting them, I pause and ask myself:
“Do I want to live inside this story?”
That’s a very different way of moving through life.
Not under a spell.
But awake to them. đź‘€
I don’t have to believe every story that is offered to me.
🎧 Soundtrack:
I Put a Spell on You - Nina Simone
Inspiration
World Cup commercial (Fox Sports)
“Everything can happen.”
Stay inspired. 🫧 Stay connected. ♾️ Stay in flow. 🌸
Written: June 5, 2026
Published: June 11, 2026