Hi, I’m Joan Zinma. I spent over 15 years in the fast-paced world of media strategy and public relations, helping brands find their voice. But I realized that while businesses were scaling, people were feeling silenced and stuck in their own lives.

I founded Seek and Spark Lab to bridge that gap. I combine my professional expertise in strategic storytelling with a deep passion for human-centered growth. My mission is to help you peel back the layers of "who you should be" so you can finally see who you are meant to become.

My Value Proposition to You:

• Clarity: We cut through the noise of your current transition.
• Strategy: We build a practical, actionable plan for your "next."
• Audacity: We find the courage to spark the changes you've been putting off.

You have the fire. I just help you find the match.