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Hi, I’m Yulia — founder of SelfOnCoach, a platform helping people and businesses adapt, realign, and grow through transitions.


I work at the intersection of leadership, systems, and change — building tools and insights for the age of uncertainty and AI-driven transformation.


🔹 Professionals — to regain clarity, confidence, and direction in the time of change.

🔹 Founders & Leaders — to shape culture, scale with intention, and make sense of change.

🔹 Next-Gen HR & L&D — to evolve into strategic architects of growth and resilience.


Through SelfOn, I offer:

✔️ 1:1 coaching and mentoring

✔️ Consulting on leading change, learning and ways of working — available for project-based, or part-time collaboration

✔️ Smart, ready-to-use tools like SelfOnCheck, SelfOnReflect, and more — built for real-life transitions and decisions


In a world of noise and acceleration, my mission is to create space for depth, clarity, and alignment — so you can move forward not just fast, but right.


Let’s build what’s next — with meaning, structure, and the power of human insight.

SelfOn Tools - Download once. Use anytime. Reflect at your pace. Gain clarity that sticks.

SelfOn Tools are digital resources created to bring coaching-level clarity without a coach in the room.

Each tool is built for guided self-reflection, helping you explore your mindset, values, direction, or team culture — all on your own terms and timeline.