I’m Beatrice, founder of Beatrice Intelligence Lab LLC and creator of Should I Buy This?

The idea began with a question I asked while examining my own purchasing decisions. That question grew into a book, an AI decision-support app, and this guided journal.

My work helps people look beyond the price of a purchase and understand what they want, what they value, and where they want their money to take them.

Gain Knowledge. Live Richly.