I’m Rayjene Pickett: mother, wife, and beautypreneur.

I created "The Braider That Cares" brand to offer guidance, strategy, and encouragement to braiders struggling to scale their beauty businesses.

When I started, I had no clue how to market myself online. But through trial and error, I cracked the code. Within my first two years of fully committing to my craft, I serviced 500+ clients and gained over 100 5-star reviews, largely thanks to the power of social media.

Now, I’m here to share those exact strategies with you.