Starting something new—especially when it’s something close to your heart—can stir up all kinds of excitement. You think, “Everyone’s going to want to know what I’m up to!” Because, why wouldn’t they? You picture friends, family, even the barista at your favorite coffee shop getting excited about your passion project.
But then… crickets.
It stings, doesn’t it?
I had a conversation recently with a friend that really opened my eyes to this feeling. He said something simple, but honest:
“Not everyone is going to care about your business.”
At first, it felt a little harsh, but I realized he was right. Most people won’t start paying attention until there’s visible success—usually defined by money or recognition.
Building something meaningful is a journey—often a quiet, invisible journey in the beginning. Most people won’t understand it at first, but that’s okay. The early days of creation are when you’re laying down the foundation—invisible momentum is at work.
If you’re putting in the effort, staying true to your vision, and continuing to build—even without the external validation—that’s a huge win. Keep going. Someone out there will care. And most importantly, you do, and that’s all that truly matters.
As Alex Hormozi said on a YouTube video I watched one day, sometimes you need to enter the “season of no”.
Here’s the deal:
Your business is YOUR vision.
Your ideas are YOUR spark.
Your passion doesn’t need to be proven before it’s worth something.
It can be tough when the people closest to you aren’t cheering you on right away. It’s easy to fall into the trap of thinking their validation equals your value.
But the truth is: Their applause is not required.
If you’re building something right now, and no one seems to care?
Build it anyway. Keep going - you’re a creative type and no one can stop you. Enjoy it.
The right people will always find you, and they’ll appreciate your work once they see it. Until then, be the one who believes in you the most—believe in your work even when others might not yet see its worth.