Jacquetta Taborn is a beauty and hospitality executive with more than 28 years of industry experience and over 25 years in leadership. She has built and led high-performing teams, managed multi-unit operations, and transformed service environments through culture, accountability, and elevated guest care. As the founder of The Concierge Firm, she created the High Value Hospitality™ model to help organizations move beyond transactional customer service and create experiences that feel personal, intentional, and memorable. Her work centers on developing leaders, strengthening teams, and turning guests into loyal advocates. She believes that service is delivered, but hospitality is felt.