Yes, like the werewolf from Twilight. #TeamJacob (obviously).

I'm a Brazilian creative based in Dublin. After 15+ years in advertising, I've realised that job titles don't quite cover what I do. Art Director? Yes. Creative Director? Also. But Creative Solutionist feels more like me.

I help brands, agencies and people think bigger, spot opportunities and turn creativity into a tool for business growth and transformation. From developing big ideas and brand narratives to challenging the status quo and helping businesses unlock their creative potential.

Along the way, I've worked with brands like Pizza Hut, Starbucks, Samsung and L'Oréal, and helped agencies evolve how they think, create and grow.

I'm driven by culture, human behaviour, pop culture, good conversations and the belief that the best ideas happen when unexpected things collide.