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How High School Football Players Actually Get Recruited (Without Guessing What Coaches Want)


Built From Real Coaching Experience

I have been coaching football since 2014 with experience at:

  • NCAA Division I (FBS)
  • Division II
  • Division III
  • High School level

Now being in High School I’ve seen firsthand why athletes get recruited…

and why others get passed over. This playbook was created to give you the same clarity coaches already have.


Recruiting has always been a passion of mine; it is the lifeblood of any college coach and is an intense business to compete in, let alone figure out as a parent and recruit. I want to bridge that gap and give you what I have learned over my 12 years of coaching/recruiting. My entire goal is to equip you with the tools you need to navigate this exciting and sometime frustrating time in your life.


Who is this for?

  • High school football players serious about playing at the next level
  • Parents who want to help their athlete navigate recruiting the right way
  • Athletes who feel overlooked or unsure where to start 

Who is this not for?

  • Athletes looking for shortcuts
  • Anyone not willing to put in the work
  • Those who think talent alone is enough 


Most Athletes Are Doing This Wrong…


If you’re a high school football player (or parent), you’ve probably asked:

  • “Why aren’t coaches responding?”
  • “Am I even doing this the right way?”
  • “What should I be sending to recruiters?”
  • “When should I start the process?”


The truth is…

Most athletes aren’t lacking talent.

They’re lacking a clear recruiting strategy.

And that’s exactly why so many get overlooked.



This Isn’t Another Guide — It’s a System


The Football Recruit’s Playbook gives you a clear, step-by-step roadmap to navigate the recruiting process with confidence.

No more guessing. No more wasted time. No more missed opportunities.

Just a proven structure you can follow.



Inside The Playbook

What you will learn:


  • How the recruiting process actually works (from a coach’s perspective)
  • When and how to contact college coaches
  • What to say (and what NOT to say)
  • How to build a standout recruiting profile
  • What coaches look for beyond film
  • How to avoid the biggest recruiting mistakes
  • How parents can support the process the right way



You are not just getting a Guide

You’re getting tools you can use immediately:

  • Recruiting checklist (know exactly what to do next)
  • Messaging frameworks for contacting coaches
  • Step-by-step action plan
  • Insider perspective most athletes never hear 


Stop Guessing. Start Getting Noticed.

The recruiting process isn't random, and now it doesn't need to be confusing.





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Premium Bundle (Full Playbook & Prospect Camp Guide)
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$49.99
$49.99
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🚨 CAMP SZN BUNDLE — LIMITED TIME SALE 🚨


If you’ve ever felt overwhelmed trying to figure out the football recruiting process, you’re not alone. Most athletes and parents are learning everything in real time — camps, emails, recruiting timelines, coach communication, exposure, testing numbers — and it can feel like a lot.


That’s exactly why I created the Camp SZN Bundle.

After coaching football since 2014 at the high school, Division III, Division II, and FBS levels, I’ve seen talented athletes miss opportunities simply because they didn’t have the right information or plan. I’ve also been on the recruiting side and understand what coaches are actually looking for during summer prospect camps.


This bundle puts everything I’ve learned into one easy-to-follow resource for athletes and families trying to navigate the recruiting journey the right way.

Inside, you’ll get:

🏈 The Football Recruit’s Playbook

🏈 Camp to Commitment: Summer Prospect Camp Guide

These guides were built to help you feel prepared, organized, and confident heading into camp season.

You’ll learn how to:

✔️ Communicate with college coaches professionally

✔️ Prepare for camps the right way

✔️ Build exposure and get noticed

✔️ Understand recruiting timelines by grade level

✔️ Organize visits, contacts, and camp schedules

✔️ Improve testing numbers and camp performance

✔️ Avoid common recruiting mistakes athletes make every year


Whether you’re a freshman just getting started or a senior looking for the right opportunity, this bundle gives you a clear roadmap instead of trying to piece everything together from social media and random advice online.

This isn’t fluff or recycled information. It’s practical guidance from real coaching and recruiting experience designed to help athletes take control of their process.


📥 One Download — You Have Forever

No subscriptions. No extra fees. Just a complete recruiting resource you can come back to anytime throughout your journey.

Camp season is one of the biggest opportunities to get evaluated and create relationships with college coaches. The athletes who prepare before camp season usually separate themselves once they arrive.

Get prepared now so you can show up confident when the opportunity comes.

You will get the following files:
  • PDF (2MB)
  • PDF (500KB)
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From Camp to Commitment: Prospect Summer Camp Recruiting Guide
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Why This Guide?

Most athletes attend camps without a real plan. They spend money, travel across the country, and leave without understanding how recruiting actually works.

This guide changes that.

You’ll learn:

  • When camps matter most
  • How to stand out during evaluations
  • What coaches notice immediately
  • How to build long-term recruiting momentum year after year


From Camp to Commitment: Prospect Summer Camp Recruiting Guide gives athletes and parents a step-by-step blueprint for navigating the camp and recruiting process from Freshman through Senior Year.

Built from real coaching and recruiting experience across NCAA FBS, Division II, Division IIl, this guide breaks down exactly what athletes should focus on each year to maximize exposure, improve performance, and avoid costly recruiting mistakes.

Whether you're attending your first prospect camp or preparing for your final summer before signing, this guide helps you show up prepared, confident, and recruitable.


What’s Inside:

  • Freshman → Senior Year recruiting roadmap
  • How to choose the right camps for your level
  • What college coaches are actually evaluating
  • Communication tips for emailing coaches
  • Camp etiquette and mistakes to avoid
  • Recruiting timelines and exposure strategies
  • Real insight from years of coaching and recruiting experience


Perfect For:


  • High school football athletes
  • Parents new to the recruiting process
  • Athletes looking to gain camp exposure
  • Players serious about playing at the next level


Digital Download Includes:

✔ Instant PDF Download

✔ Easy-to-follow yearly breakdowns

✔ Actionable recruiting strategies

✔ Training & testing preparation tips

✔ Lifetime access after purchase

Take control of your recruiting journey and stop leaving your future to chance.

You will get a PDF (500KB) file
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The Football Recruit's Playbook (Full Version)
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$27.00
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Preview

A step-by-step guide for high school football players and parents to navigate the recruiting process with clarity and confidence. Learn how to get noticed, build a standout highlight tape, contact coaches the right way, and follow a proven year-by-year plan—plus get 6 ready-to-use templates to simplify every step.

You will get a PDF (2MB) file

Coach Lantz

I’ve been coaching football since 2014, gaining experience across multiple levels of the game, including NCAA Division I FBS, Division II, Division III, and now at the high school level. Throughout my career, I’ve worked closely with student-athletes from a wide range of backgrounds and competition levels, helping them grow not only as players, but as individuals navigating the complex world of football recruiting.


My journey has allowed me to see the recruiting process from both sides, as a college coach evaluating talent and now from the high school perspective, guiding athletes through it. That dual insight has given me a clear understanding of what college programs are truly looking for, and where many athletes and families often feel overwhelmed or fall short.


I created this to bridge that gap, to simplify the process, provide clarity, and help families navigate recruiting with confidence and less stress.

What people are saying

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“I wish we had this earlier. My son is a junior and we felt completely lost before this. The timeline alone gave us clarity on what we should be doing right now. Every parent of a football player should have this.”

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“I didn’t realize how many mistakes I was making until I read this. I changed how I was reaching out to coaches and actually started getting responses. This should be required reading if you want to play in college.”

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“This is exactly how the recruiting process actually works. No fluff, no guessing—just a clear system. It’s the kind of information most players don’t get until it’s too late.”

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“The highlight tape section alone is worth it. I completely reworked mine after reading this and it made a huge difference in how I presented myself.”

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“For the price, this is a no-brainer. We’ve spent way more on camps and didn’t get this level of clarity. This should be the first thing families buy.”

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