For 11+ years, my job was deciding what earned shelf space at Walgreens. As a category leader, I was responsible for $6.2 billion in sales across grocery, beauty, and health & wellness in 8,000 stores, and founders pitched me every week. After hundreds of those meetings, I know what a buyer needs to see before they can say yes.

Today I run The Retail Launch Co., where I work with emerging brands on getting into retail and staying on the shelf. Every product in this store comes from that work: the same frameworks, templates, and tools I use with my consulting clients, built for founders doing it themselves. And if you want the person who sat behind the buyer's desk sitting on your side of the table, that is what I do every day.