I’m Kristy Frugé, founder of The Soft Strength Collective, a Certified Insight Coach, and a Life Coach. My passion is helping people develop greater self-awareness, recognize recurring patterns, strengthen personal accountability, and make intentional choices that support meaningful growth. I believe transformation begins when we’re willing to look honestly at ourselves—not to dwell on our shortcomings, but to recognize our potential and take responsibility for what comes next.

Through coaching, guided reflection, and practical personal-development resources, my goal is to provide tools that encourage honest conversations, purposeful decisions, and meaningful action. Because growth isn’t about perfection. It’s about being willing to do the work.

Welcome to The Soft Strength Collective.

Gentle support. Powerful transformation.