Hi, I’m Sabina — beauty professional, educator and the face behind The Studio by Sabina.

I’ve worked in the nail, lash and brow industry for over six years, and while I absolutely love what I do, I’ve learned that running a beauty business involves so much more than being good at your treatments.

I’ve made mistakes, struggled with boundaries, people-pleased, overthought client messages and learned plenty of lessons the hard way — and I’m still learning now.

I created my digital resources to share the practical, real-life side of working in the beauty industry that often gets missed in our qualifications.

Whether you're newly qualified or years into your business, I want my resources to feel like advice from another tech who genuinely gets it — helping you feel a little more confident, capable and supported as you build a business that works for you.