Partner with Too Far

Inspiring people to make someday today

Hi, I'm Toby. Storyteller. Adventurer.

Founder of the Too Far Movement

After moving from the UK to Australia, I realised how many people dream of making a change - but never do. Through the Too Far Movement, my mission is to give people the confidence to step outside their comfort zone, embrace adventure, and experience everything this life has to offer. While on my Lap of Australia, I create entertaining, story-driven content that encourages people to embrace adventure, discover bucket-list destinations, and realise that someday doesn't have to wait.

Every piece of content is designed to entertain first, inspire second, and naturally integrate brands that genuinely enhance the journey. I only partner with companies and destinations I believe will add real value to my audience, because trust isn't built through advertisements - it's built through recommendation.

My audience follows Too Far because they're actively planning working holidays, backpacking adventures, or life-changing actions. They don't just consume travel content; they're looking for the confidence to take the leap themselves. My goal is always the same: to tell stories that leave a lasting impression and help others.

Happy Travels is my exclusive activity partner throughout my Lap of Australia, providing unforgettable experiences that I document across some of Australia's most iconic destinations. From a multi-day surf camp to a three-day adventure through Kakadu and Litchfield National Parks, the partnership showcases the diversity of experiences available to travellers. As part of these campaigns, I have also been granted official media permits to film within Australian national parks, allowing me to capture unique perspectives and immersive adventure content.

The partnership is built around inspiring future travellers while delivering measurable results through trackable links and a dedicated discount code. Alongside direct conversions, the content has generated genuine audience intent, with comments such as "I'll remember this brand when planning my trip," demonstrating the campaign's ability to build lasting brand awareness and influence future travel decisions.

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As part of my travel content, I showcase unique bucket list experiences that inspire people to explore Australia. I partnered with Melbourne FC to introduce an international audience to the Australian Football League through authentic storytelling, taking viewers behind the scenes of a match-day experience while highlighting the passion, culture, and community that make AFL so iconic.

The campaign achieved over 100k views across Instagram and TikTok, demonstrating how my immersive storytelling can connect new audiences in a way that feels engaging, relatable, and shareable.

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I partnered with Air Up as part of their Australian product launch, introducing their innovative flavoured hydration system to my audience through engaging, lifestyle-focused content. The campaign centred around demonstrating the product in everyday use, highlighting its unique features in a natural and relatable way that aligned with my travel-focused content.

By incorporating the product into my daily routine rather than producing a traditional advertisement, the campaign helped build awareness for Air Up's entry into the Australian market while showcasing the product in an authentic, memorable way.

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