I’m Jake Burroughs-Catton, Managing Director of UKCS Group.

My background is in building and running B2B businesses across wholesale, ecommerce, hospitality supply, events and branded packaging. Day to day,

I work across pricing, procurement, supplier negotiations, margin control, customer-specific pricing, ecommerce, CRM, sales strategy and commercial growth.

I manage a large wholesale operation with tens of thousands of products and work with customers ranging from independent businesses through to major hospitality, leisure and event organisations.

Over the years, I’ve had hands-on experience with:

• B2B and wholesale pricing
• Customer-specific price structures
• Trade account tiers
• Margin analysis and repricing
• Supplier cost increases
• Procurement and sourcing
• Ecommerce and Shopify
• Sales pipelines and CRM
• Large product catalogues
• Commercial strategy and business growth

The UKCS Group - Pricing & Margin Toolkit came directly from that experience.

I built it around the same kinds of challenges I deal with in business every day: knowing what a product should sell for, protecting margin when suppliers increase prices, setting sensible customer discounts, reviewing large catalogues and making sure growth is actually profitable.

This isn’t theory and it isn’t a generic spreadsheet put together for the sake of selling a digital product.

It’s based on real commercial experience, real pricing decisions and real B2B operations.

My aim is simple: create practical tools that help other business owners make better decisions, save time and protect their profit.