LaToyia Cason –– Founder of When She Bid Studio‌

Hey, I’m LaToyia, the hands and heart behind When She Braids. I’m a passionate braider, educator, and creative based in Columbia, South Carolina. Braiding has always been more than just a skill for me — it’s a form of art, expression, and empowerment. I specialize in protective styles and trendy braid designs that not only enhance beauty but also help clients embrace confidence and self-care.

Over the years, I’ve turned my passion into a growing brand that reaches beyond the chair. Through community events, hands-on classes, and mentorship, my mission is to educate, inspire, and uplift others who share the same love for the craft.

My goal with this braiding book is to share the techniques, tools, and tips that helped me perfect my craft — so you can master yours, too. Whether you’re a beginner or an aspiring professional, this is your guide to building confidence, skill, and creativity one braid at a time.

When you braid with passion and purpose, you don’t just create hairstyles — you create impact.

With love,

LaToyia 💕

@whenshebraidstudio