I’m not here to give you a well-timed, LinkedIn-approved breakdown of my life.

I won’t bore you with titles or job descriptions (though if you’re that curious, you can find them somewhere around here).

This studio is run by me — Alejandro — a Spaniard with too many journals and a mild resistance to becoming a grown-up.

The kind of person who once deleted all his social media at 22… and somehow ended up building a life around that decision. Mostly by writing about it.

Because that’s the through-line in everything I do: words.

Writing has always been my anchor, the way I explore, question, remember, and connect.

Whether I’m helping a brand speak like a human again, scribbling a late-night newsletter, or journaling under a tree, it all comes back to story.

I still don’t know exactly who I want to be. But I do know what I don’t want:

Endless scrolling. Shallow connections. That itchy, wired feeling of digital overload.

So I created this space.

Not just to ramble (though I do plenty of that), but to explore something bigger:

A calmer internet. A place to remember what makes us human. A studio where we can slow down, write what matters, and rebuild our attention — one page, one breath at a time.

If you’ve ever dreamt of deleting the apps and staring at trees instead, having real conversations, or actually finishing a book…

If you believe that words still matter and that stories can heal —

Well, welcome home.

I’m not perfect.

But I care. A lot.

About people. Words. Nature. And whatever makes us feel alive again.

Whether you’re a burnt-out creative, a tired soul, a grandma worried about your grandkid’s TikTok use, or someone who just wants to feel less alone in this digital soup — we might just get along.

So pull up a chair.

Grab a Bloody Mary or a chamomile tea — whatever works.

Light a candle if that’s your thing. Let’s talk about the stuff that matters.

See you in the inbox, or somewhere under the sun,

Alejandro x