“It’s Time To Get CURRENT & Begin Informing Your Audience About Your New Product(s)In a More Interesting & Appealing Way, In Just A Few Seconds.”
People are becoming less receptive to traditional advertising, so smart brands KNOW that they need a NEW way to capture their attention….
Dear Internet Marketer,
We are at a very critical time in Internet Marketing where sales from normal, average advertising strategies are going DOWN like a lead balloon.
Visual and fast, quirky content is now what tends to appeal to the audience’s (or our) emotions, which, in the wake of the information and connective generation, we are becoming more in tune with.
This ‘meme’ style advertising is now evoking a range of feelings that increase the likelihood of success against old Marketing jargon and spiels.
People are too smart now to listen to your old chatty ads with happy families and static boring imagery on them.
They want your pitch fast and they want it summed up in a way that pleases them, not puts them to sleep or irritates them.
I’m just saying – it’s not working anymore. The figures are showing so.
So what the heck do we do about it?
“Here’s How: You Do What Everyone Else Is Doing… You Don’t Give It To Them… You GIF It To Them.”
You see; the impulse of looking at or even sharing a GIF is instant, which is precious at a time where attention is harder than ever to get and maintain.
People don’t have time to share stuff unless it’s share-worthy.
Nowadays, people can’t be bothered reading.
I’m an avid reader, so this idea to me is alien… but I’m telling you, that what’s happening today.
People don’t want static letters and images anymore, they want some action and some speed or they get frustrated.“Aww… No…Don’t Text It To Me…That’s Old School…GIF IT To Me!”
That’s what my friend Laura said to me a few months ago, and I was thinking – “What is with this new animated explosion?”
You see, we live in a world of media, of next generation animation and fast paced living – a thousand words used to be summed up in a drawing, art work or picture … now it’s being summed up in a moving picture.
That’s right – welcome to the Internet Age of communication.
People are not writing to each other anymore (like they used to even a few short years ago), or posting long scripts and opinions… they are GRABBING people’s attention or conveying how they feel with short, funny, poignant or hard hitting video clips called GIFS.
In even shorter terms:“People Are Bored With Generic Emojis, Emoticons, Texting, Ads, Sending Simple Static Pics All The Time & Reading Your Long Paragraphs.”
Right now, it’s all about sights and sounds… that’s the next big thing…what they can convey to you with audio recordings… or animations. Hence, the increase in video based squeeze pages.
The human mind has evolved. We are all, whether you know it or not, getting FASTER, quicker, taking in more information and boring more easily.
In a world of convenience, where people want you to get to the point so they can carry on with their busy day, more and more people are finding new and more modern ways to interact and share in much more creative and entertaining ways.
If you are a current Internet Marketer, I won’t have to define a GIF for you … you’ll just know because it is all around you in both personal and business terms.
But if you have been around a long time and are just stumbling upon this new age method of conveying brands, selling products and expressing moods to others, then you might ask – “What exactly is a GIF, then?”
That’s why businesses who wish to stay current are using their own branded and targeted GIF messages to attract and draw in customers.
Because animated GIFS
Get to the point right away – no time for them to click away. They’re already interested.
The moving picture catches the eye
It conveys instant emotion and what you mean – no need to convince or cajole
It is a much softer and more effective sell
They can be tailored to your brand, product, service or message
They can be made to be very funny and targeted so that people get the ‘in-joke’
They can be used for personal use to enhance your own circle of friendships or work/social groups
They can use catchy headlines to force people to click
But most importantly for you:
“When Used Properly, They Can Become Your Main Digital & Content Marketing Strategy With Very Little Effort… Increasing Your Reach, Conversion, Brand Image & Your Position In The Current Online Marketplace.”
Who says so??
Well… let’s check some interesting facts and statistics from the web…
GIFs are easy to consume and this makes them very attractive to any brand trying to meet the audience’s content needs. According to Twitter, people shared more than 100 million GIFs in 2015 through tweets and direct messages and we are not expecting this number to reduce this year. (ClickZ, https://www.clickz.com)
GIF animation is really simple to work with for social media marketing and instantly plays in most Web browsers today. (Onlim, http://onlim.com)
According to Statistic Brain’s Study, the average attention span for reading an email in 2015 was just 8.25 seconds. GIFs have the power to hold readers longer than words can, particularly in a pile of hundreds of other emails fighting for attention. (Izea, https://izea.com)
A study by Marketing Sherpa has shown that campaign results get considerably improvised by the usage of Animated GIFs in emails, besides leading to more subscriber engagement. For instance, technology giant Dell saw a 109% increase in conversions using email GIF. (Email Monks, http://www.emailmonks.com)
Compared with photos, GIFs are more appealing and more effective in Social Media strategy and compared with videos, it takes less time to create them and they are cheaper and easier to make. Currently, GIF type of the format is shared more than JPEG or PNG format, according to the stats from W3tech. (Digital Doughnut, https://www.digitaldoughnut.com)
Tumblr, the blogging site, said it had 23 million GIFs posted to its site every day. In March, Facebook began supporting GIFs, with more than five million of the animations sent daily through its messaging app. (The New York Times, https://www.nytimes.com)
1 in 2 marketers use animated gifs in their email campaigns, according to the Experian Email Market Study. (Sales Force, https://www.salesforce.com).
Supported by most of the major email clients (except Outlook 2007/2010 and Windows Mobile 7), GIFs are a compelling and obvious way for email marketers to be relevant, engage customers, and increase click through rates. (TNW, https://thenextweb.com)
As GIFs only last a few seconds, their file size is significantly smaller and the process of uploading them is faster comparing to videos, while the auto loop increases the effectiveness of a brand’s message. (ClickZ, https://www.clickz.com)
A survey conducted by Bluefly indicates that animated GIFs can increase CTRs by 5 per cent and the overall revenue by 12 per cent. In another survey carried out by Marketing Sherpa on behalf of Dell, it showed 42% increase in CTR and increase in revenue by over 100%. (Clip Tap Convert, http://clicktapconvert.com)
Websites and blogs are now looking at how the GIF can enrich the visitor experience and encourage them to share their content. Many are taking inspiration from BuzzFeed and sites from the Gawker network, which are already using GIF imagery to drive more traffic and create more interest. (Lifewire, https://www.lifewire.com)
GIFs create an interest just for the sake of having a “play” button on them. They tell a story in just some seconds, and users feel attracted by it. GIFs are a sign of creativity: everybody can create his or her own customized GIF. They can go viral, as they are so varied and are so easy to create and share. Also, they can work as a call to action to launch costless campaigns. (Internet Republica, http://internetrepublica.com)
According to Twitter statistics, users shared 100 million GIFs in 2015. It means that GIF feature is an essential part of delivering the campaign’s message and content. Thus, it’s an essential part of 2017 social media marketing strategy. (Marketing Insider Group, https://marketinginsidergroup.com)
Trends and data presentation also look good in the GIF format. Many experts started to utilize GIFs to present trends and other graphical data. (M2Social, http://www.m2social.net)
The major benefit of GIF marketing is that brands can instantly get across tone, emotion and meaning. Successful marketers will always play towards people’s emotions – eliciting a response from them can mean the difference between a sale or not. Using GIFs in marketing will typically result in the end user feeling happy or amused. This immediate positive reinforcement by a brand helps establish a connection between the individual and a brand far quicker than a bunch of words. (Comms Axis, https://www.commsaxis.com)
GIFs are nothing new, but their use is more popular than ever.
“Here is Why You Need To Use GIF Animations As Part Of Your Content (Or Digital Marketing) Strategy Right Now.”
The fact that GIFS are still relevant after 29 years since their initial creation proves its value in web terms. It means it is not a fad. It is a proper strategy.
And guess what…
No WordPress is needed
Turbo Gif Animator is a php software script you install on your hosting account and use it, so it works equally well to Mac and Windows users
It’s easy enough so even your grandmother can use it!
It’s pretty straight-forward – with Turbo Gif Animator you can load a YouTube, play, pause and get a screenshot, then pause it and take screen grabs at the intervals of your choosing. You can then create an animated gif of those screenshots, so you have full control over subject matter.
It also allows you to upload your own series of images to achieve the same thing rather than just using a YouTube video.
You can also get screenshots from your own mp4 videos…
Everything is so easy!