The Startup Playbook

The only small-business launch guide that comes with real working calculators — not just checklists.

WHAT'S INSIDE

Part 1 — Validate Before You Build

The 3-Second Value Test, channel-agnostic demand validation, and the Startup Cost Cushion Calculator so you know exactly how long you can operate before the business needs to earn anything.

Part 2 — Price It Like a Professional

The Freelance Rate Calculator, the Break-Even Calculator, and the Resale Profit Margin Calculator — stop pricing off a guess.

Part 3 — Set Up Without the Legal Maze

A worldwide-usable framework for finding your own country's registration requirements — no US-only assumptions — plus money-separation habits and bookkeeping setup.

Part 4 — Protect Yourself

Fill-in-the-blank client contract language, plus how to get paid internationally without losing money to fees.

Part 5 — Launch and Get Paid

A zero-ad-spend, channel-agnostic launch system: build a lead magnet, run a 4-email soft launch sequence, and turn buyers into repeat customers.

Plus the full Appendix: all 4 calculators, worksheets, an 8-template email and contract swipe file, and legal/insurance essentials most guides skip entirely.

This is not legal or tax advice, and it's not a course — it's a direct, structured execution guide, built to be used, not just read.