SUMMARY.Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis & Morgan Brown
· What’s in it for me? Make your product the next big thing.
· Growth teams use inter-department collaboration and strong leadership to get results.
· To develop a must-have product, you need to know your customers well.
· Identify key data metrics to track growth-hacking progress.
· Rapidly develop new ideas in the first two stages of the growth-hacking cycle: analyze and ideate.
· Rapidly test new ideas in the last two stages of the growth-hacking cycle: prioritize and test.
· Attract customers by creating a message that resonates and narrowing down your marketing channels.
· Make it easy for fans to become customers.
· Keep customers loyal and active by creating customer habits.
· Understand your customers, and you’ll earn more from them.
· Final summary