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SUMMARY.Hacking Growth How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis & Morgan Brown

·         What’s in it for me? Make your product the next big thing.

·         Growth teams use inter-department collaboration and strong leadership to get results.

·         To develop a must-have product, you need to know your customers well.

·         Identify key data metrics to track growth-hacking progress.

·         Rapidly develop new ideas in the first two stages of the growth-hacking cycle: analyze and ideate.

·         Rapidly test new ideas in the last two stages of the growth-hacking cycle: prioritize and test.

·         Attract customers by creating a message that resonates and narrowing down your marketing channels.

·         Make it easy for fans to become customers.

·         Keep customers loyal and active by creating customer habits.

·         Understand your customers, and you’ll earn more from them.

·         Final summary

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