Most retailers focus on what products to sell.

Few think strategically about where those products should be placed inside the store.

But product placement directly affects:

• Product visibility

• Customer browsing behavior

• Impulse purchases

• Sales performance

The Retail Product Placement Strategy Workbook is a practical merchandising tool designed to help retailers systematically decide where products should go in the store to maximize sales and customer engagement.

Instead of guessing product placement, this workbook guides you through a structured process used by retail merchandisers and consultants.

Inside this workbook, you will learn how to:

• Classify products based on their role in the store

• Identify high-traffic zones and visibility areas

• Place high-margin products in optimal locations

• Optimize checkout areas for impulse purchases

• Plan end cap and promotional displays

• Evaluate and improve existing product placement strategies

This workbook includes 20 professional pages of retail merchandising tools including:

• Product Role Classification Sheet

• Store Zone Mapping Tool

• Product Placement Decision Matrix

• High-Margin Product Placement Planner

• Impulse Product Strategy Worksheet

• Destination Product Placement Planning

• End Cap Strategy Planner

• Merchandising Priority Ranking Tool

• Product Placement Testing Plan

• Retail Placement Strategy Review

These tools are designed for:

Retail store owners

Retail managers

Visual merchandisers

Independent retailers

Convenience stores

Small retail chains

Whether you are launching a new store or optimizing an existing one, this workbook will help you make smarter merchandising decisions that improve sales performance.

What you'll receive:

1 PDF Workbook

20 Pages

Printable format (8.5 × 11)

Created By:

Christian DiBuono

Retail Merchandising Consultant

dibuonoretailconsulting.com