I’m Christian DiBuono, a retail merchandising consultant focused on store layout, customer flow, and planogram strategy.

I help small retail stores, convenience stores, and specialty shops understand how their space actually works — and where it doesn’t. Most layout issues aren’t caused by pricing or product selection, but by visibility gaps, poor flow, and unclear category zoning. My work is built around identifying those issues before changes are made.

My approach is practical and execution-driven. I focus on real-world store conditions, not theory, and create tools and layouts that are meant to be implemented — not sit in a folder.

This site shares the same frameworks and audit methods I use during live projects, available as self-guided tools for store owners who want clarity before committing to custom consulting.