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There are many how-to guides out there for social media marketing. Many of those focuses on the execution. How to set up a Facebook account. How to create beautiful content. However, success in marketing, or any business venture, does not rest on execution. It rests on having a sound strategy.
Therefore, this guide aims to supplement much that is out there. This guide takes us back to the beginning. Let's answer the first question - do we even need social media? Then, let's take a step-by-step approach to build a social media strategy. This guide does not discuss execution. Quite frankly, most social media channels already do a pretty good job of onboarding new users. It is in their best interests to help users set up accounts, which adds to their "active users" number in touting their platforms. So, let's get started by taking the first step toward social media success - having a sound strategy.
This 18-page beginner's guide will answer the following questions:
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