Michel Robert, Bernard Racine, Robert Michel-e-Strategy, Pure & Simple_ Connecting Your Internet Strategy to Your Business Strategy (2000)
By Mostafa Ahmed Abdellatif
Publication Date: December 13, 2000
This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or "e-Drivers" can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.