Your Cart
Loading
1 review

The Alchemy of Screen Acting: Building a Sustainable Career in 21 Steps - PAPERBACK EDITION

On Sale
£30.00
£30.00
Added to cart
1 review

The Alchemy of Screen Acting:

Building a Sustainable Career in 21 Steps.


"I have been an actor for fifty years, most of my work in television or film. I wish I had read this book when I started out, as it would have helped me on my first day on set, which is the most daunting. It prepares you for what is expected of you, both technically and artistically. This book should be on the shelves of every drama school in the country." - John McArdle, actor: Brookside, Merseybeat, Emmerdale


"I bought this book a couple of weeks ago after reading some of Andrew's posts. It is full of incredibly useful information. I submitted a self-tape soon after and landed my first bit part!" - Kate Murphy, actor


"The first [book] I've come across that genuinely fuses craft and business into a single, sequential process... Rigorous enough to sit on a reading list alongside the craft texts, but written with the clarity and warmth of someone who has actually sat in the room coaching actors. It fills a genuine gap between conservatoire training and the working reality of building a sustainable screen career." - Richard Goodwin, university lecturer in Media and Performance


"Few directors truly understand the actor's world. Andrew Higgs is one of them." - Colin David Reese, actor, 50 years and 100+ film and television credits


Casting directors want proof you can already work professionally. You can't get that proof until someone hires you.


Every screen career begins in that deadlock. Talent doesn't break it. A strategy does.


What newcomers rarely realise is that directors want them. A face the audience hasn't seen is worth something on screen. But the pull toward freshness is invisible from the outside; all an actor feels is the resistance.


Andrew Higgs has spent nearly forty years directing British television drama, including Brookside and The Bill, and taught the screen workshop to final-year actors at Guildhall School of Music & Drama for a decade. Among them Hayley Atwell, Michelle Dockery, Freddie Fox, Lily James, Gwilym Lee and Jodie Whittaker, before anyone knew their names. This is the book he wishes he could have handed them at the start.


Written from the screen director's point of view, it shows how casting decisions are actually made and how to become the obvious choice. The acting, the camera, the casting room, and the business of getting hired are treated as a single problem and addressed in 21 steps. And it's built for the industry as it runs now: since self-taping went permanent, the barrier to entry is no longer geographic or about who represents you. It's technical, and technical barriers can be learned.


If you've completed the training and the door still hasn't opened, this is the way through.


373 pages. Paperback, 152 × 229mm (6 × 9 inches), perfect bound. First Edition, 2026. Printed on demand in the UK, USA, Canada and Australia.

Customer Reviews

R Goodwin

1 week ago

A great resource for acting coaches (including also at colleges, universities and Drama Schools).

As a university lecturer in Media and Performance, specialising in screen acting, I've read a lot of books that promise to demystify the industry; most deliver either craft or business, rarely both. The Alchemy of Screen Acting is the first I've come across that genuinely fuses the two into a single, sequential process, and it's exactly the resource my students need.

Andrew Higgs draws on his great experience of directing actors (many years ago, I also attended one of his own screen acting workshops and learned so much – a lot of which I continue to teach to my students – and claim the credit myself!). Andy’s 21-step structure of moving through Product Identification, Packaging and Placement, gives students a clear, well-structured order to work through rather than a scattergun of tips. His "three centres" framework (Head, Gut, Heart) is a brilliant way of getting actors to understand not just how to perform, but how casting decisions actually get made under time and budget pressure and is an element I brought immediately into my screen acting classes.

What really sets this apart for teaching purposes is the depth of the resource lists at the end of every step: casting platforms broken down by territory, podcast and masterclass recommendations tied to named casting directors and real credits, and practical self-taping guidance that reflects exactly how the industry works. It's rigorous enough to sit on a reading list alongside the craft texts, but written with the clarity and warmth of someone who has actually sat in the room coaching actors through this journey.

I'll be recommending this to my screen acting students without hesitation; both undergraduate and postgraduate. It fills a genuine gap between conservatoire training and the working reality of building a sustainable screen career.
Andrew Higgs: author