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Free Thanksgiving Marketing Planner (Offer Math, Four-Week Calendar, Post and Email Planners, Caption Starters)

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Most Thanksgiving marketing plans start with a discount. This planner starts with the math and the calendar.


Inside (14 pages, US Letter and A4):


  • A quick-start guide.
  • An offer math sheet that shows how many extra sales a discount needs to break even.
  • A campaign map to pick three campaigns.
  • A four-week calendar from planning to GivingTuesday.
  • A post planner and an email planner.
  • Caption starters and email subject lines (20 each, with more on the last page).
  • A Small Business Saturday and give-back checklist.
  • A compliance check and a results tracker.


Free for use with your own business. Do not resell or post the files online. General guidance, not legal advice.


Want the Excel promo planner, 80 captions and editable templates? The Thanksgiving Marketing Kit has a guide, a swipe file, 12 editable social slides, an Excel Promo Planner, eight Word templates and 12 printable signs.

You will get a ZIP (453KB) file