Do you worry that everything you teach or promote has been “done before”? Do you think you have nothing new to add to the conversation, or that everyone has “heard it all before”?
This kind of thinking is the number one killer of new businesses, and it is absolutely not true.
· Wendy’s hamburger chain was conceived long after McDonald’s already had a huge piece of the fast food pie.
· Dominos and Little Ceasar’s exist in the same niche quite well (as do many, many others).
· Marie Forleo, Carrie Wilkerson, Denise Duffield-Thomas and dozens of others all help online entrepreneurs find success.
Clearly, if there were only room for one superstar in any given field, many of our most-loved businesses would not exist today.
So what’s the lesson here? First, there is absolutely room for you.
They are very, very different, and because of that, they appeal to completely different audiences.
For new (or even established) business owners, this is a powerful lesson. In order to stand out from the crowd, you need to embrace your unique story, too.
The Step-by-Step Planner Covers (17 PAGES):
Step 1: What’s Your Why? Exercise: Create a Vision Board
Step 2: Your Story Matters Exercise: Write Your Personal Story
Step 3: Write Your Mission Statement Exercise: Write Your Mission Statement
Step 4: Your Unique Offer Exercise: Share Your Business Story
Step 5: Attracting Your Ideal Client Exercise: Create Your Ideal Client Avatar
Step 6: Your Story Becomes Your Unique Products and Programs Exercise: 20 Problems Your Ideal Client Will Face
Step 7: The Best Marketing Comes from Sharing Your Story Authentically Exercise: Research Stories and Authenticity
Step 8: Unique Stories Turn Competitors Into Colleagues Exercise: List Your Top Competitors and Brainstorm Ways to Work Together