EFFECT OF MARKETING CONCEPT ON THE PERFORMANCE OF MANUFACTURING COMPANY

The paper examined the effect of marketing concept on the performance of manufacturing company. The objectives of the paper include; examining the relationship between marketing concept and organizational performance, to establish the influence of product quality on competitors’ market policies amongst others. The objective of this paper is to examine the application of marketing concept in the manufacturing company, the study is based on information gathered and collected from both primary and secondary sources. This research consists of a title page, approval page, certification, and abstract, table of contents, Chapters One to Five (from introduction to conclusion), references, and appendices.