IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS A CASE STUDY OF 7UP LTD BENIN

This study is on the impact of sales promotion on sales of soft drinks in Nigeria. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The researcher observed that sales promotion stimulates consumers to buy more and that sales promotion also have a positive impact on the sales of drink products. This research consists of a title page, approval page, certification, abstract, table of contents, list of abbreviations, Chapters One to Five (from introduction to conclusion), references, and appendices