Brew Your Future: The Coffee Shop Workbook

You scored the free quiz. Now you know where you stand. This is what closes the gap.

Brew Your Future is the complete coffee shop planning workbook from Sandi Luck, founder of ND Coffee School, ND Coffee Roastery, and 7 Bully Brew Coffee Houses across the Midwest. This is not theory. Every page came from real experience running real coffee shops.

What is inside:

☕ Chapter 01 — Welcome from Sandi A letter from Sandi on what it really takes, plus two write-in fields to capture your why and your 3 year vision before you do anything else.

☕ Chapter 02 — Your Business Model Five models side by side with real startup cost ranges. You pick the one that fits your life, not just your dream. Write-in fields for your concept and your unique factor.

☕ Chapter 03 — Location and Market Research A 10 point location checklist, a competitor research table for 3 local shops, and write-in fields for your target location. Plus a sketch area to map your space.

☕ Chapter 04 — Legal and Licensing Two full checklists covering business formation and permits. Fields to record your attorney, accountant, and state specific requirements. A lined notes section so nothing falls through the cracks.

☕ Chapter 05 — Layout and Equipment An 11 item equipment list with cost ranges and columns to track new or used and your vendor. A full page sketch box to draw your bar layout and plan your workflow.

☕ Chapter 06 — Inventory and Menu Planning A menu framework table with food cost targets by category. An inventory checklist. Five write-in lines for your signature drinks.

☕ Chapter 07 — Your Team and Culture A 10 point hiring checklist. Write-in fields for your shop values and how you will reward great work. A notes section and a Sandi Says on why you cannot do this alone.

☕ Chapter 08 — Marketing and Grand Opening A 10 point pre-opening marketing checklist and a grand opening week plan table. Write-in fields for your top 3 priorities and a sketch box for your logo and brand ideas.

☕ Chapter 09 — Financial Projections A startup cost estimator with low and high ranges across 9 categories. A monthly break-even worksheet you fill in with your own numbers. Sandi walks you through the math in plain language.

☕ Chapter 10 — Your 90 Day Action Plan Three phases of checklists: Foundation, Structure, and Momentum. Write-in fields for your opening date and your first action this week. A full notes section to capture everything.

This workbook is for you if:

• You want to open a coffee shop in the next 1 to 3 years
• You have the dream but not yet the plan
• You want to avoid the expensive mistakes most first-time owners make
• You are serious enough to do the work

This is Step 2 of the ND Coffee School path. The online class ($499) and 3 day in-person intensive in Grand Forks, ND ($1,800) go even deeper. But this is where every great coffee shop owner starts.

Sandi Luck is the 2026 SBA Small Business Person of the Year for North Dakota. She runs a 27,000 sq. ft. roasting facility, 120+ wholesale coffee customers, and multiple coffee shop locations across the Midwest.