Building Books: A Guide to Marketing Foundations for Authors
Building Books: A Guide to Marketing Foundations for Authors
Your manuscript is finished. Now comes the part nobody prepared you for.
Most marketing advice for authors is a wall of conflicting noise: post daily, don't bother with social media, build an email list first, fix your book description, run some ads. With no framework to judge any of it, you're left trying to do everything at once, or nothing at all.
Building Books is a calm, structured guide to the groundwork every independent author needs in place before promotion begins. Written from experience, rooted in genuine truths, and built around one core idea: get the foundations right, and everything that follows becomes considerably more effective, for far less effort.
This isn't another list of tactics. Tactics change constantly. What doesn't change is the groundwork underneath them.
Four foundations, covered in full:
- Website — what good looks like, what's essential, what can wait
- Strategy — turning a long journey into manageable phases
- Messaging — finding language that actually connects
- Brand — sincerity over hype, consistency over noise
Every chapter includes:
- Clear checklists, split into what's essential now and what can genuinely wait
- Tip boxes with specific, actionable next steps
- Truth in Practice callouts, honest, real-world examples
- Comparison tables for the platforms and tools you'll actually need to choose between
Plus a full Foundations Checklist at the end, pulling every essential item into one working document you'll return to long after you've finished reading.
Who it's for: new and early-stage independent authors, and anyone who's already started but senses something isn't quite working.
£9.99 — less than the price of a paperback book, for a guide that helps you sell more of your own.