The rise of subscription-based social media business models (B2)

This seven-section lesson plan will guide your students through the main differences between ad-based and subscription-based social media business models and engage them in many stimulating conversations. In addition, it will help them find out which modal verbs to use to speculate about the future and encourage them to write their own business expansion plans.

Category: Business English, subscription-based services, business growth tactics

CEFR: B2/C1

Student profile: young adults, adults

Lesson aims:

• to discuss the main differences between ad-based and subscription-based social media models
• to revise modals verbs used to talk about the future
• to encourage your students to write their own business expansion plan