What if we lived in a World of Abundance

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NOTE: >>> This is a slightly updated version of my former book On the Edge of Abundance. If you bought that one, no need to buy this one. <<<

Once we have enough – what else do we need?

Imagine a world in which there is an ever-increasing supply of the things we currently experience as being in short supply:

More energy.

More knowledge.

More automation.

More production capacity.

More material possibilities.

And now ask yourself the crucial question:

What, then, would actually still be our problem?

Perhaps scarcity does not disappear entirely.

Perhaps it merely changes form.

For a person can be materially well-provided for

and yet still not know who they are.

They can be free and yet still not know

what to do with their freedom.

They may possess everything and yet still feel

that something is missing.

So what happens to people in a world of increasing material abundance?

This book takes you on a thought experiment exploring:

IDENTITY: Who am I if I no longer have to define myself through achievement and possessions?

RELATIONS: What changes when economic dependencies become less important?

PURPOSE: What gives my life direction when survival is no longer the central goal?

LEGACY: What will remain of me when material possessions are no longer the most important thing?

This is not a book about predicting the future.

It is an invitation to reflect on a future that may be closer than we think.

From ‘How do we survive?’ to: ‘How do we want to live?’

For help installing the book on your eBook reader, check out this page.

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What people are saying

I am touched, moved and inspired by your words. Your thoughts serve as important validation for the urges I am feeling to follow my heart and not my wallet. It is very scary, but equally liberating.

— Carrie N, California, USA

I just finished the book. It is a short, but very powerful book. I am still digesting, and will probably continue for many days, weeks, months, and hopefully, years to come.

— Tamson B., Maine, USA

I thoroughly enjoyed it. I'm not sure I agree with all of your points, but the general principle is absolutely right: we have not yet come to terms withhaving too much. I've actually lent it to my brother - he tells me he is suffering 'burn out' in his high stress and high pay job - I recommended your book by way of remedy.

— Martin L., London, UK

I have just finished reading another 'must-read' book. Ulrich’s book, I believe, comes from – or from very close to – a sentinel experience. Certainly I feel 'frames shifting' in my mind as a result of reading his book ... Ulrich’s book gives context, meaning, 'colour' and detail to the preferred 'New Sustainability Paradigm'. But Ulrich’s book is different; it is essentially a personal intellectual journey recounted in conversational style, making it a powerful invitation to envision this desirable future with its liberating changes and daunting challenges

— Elizabeth H., Sydney, Australia

I had a great time to read your book. Slowly, as you suggested, and fully enjoyed it. I was fascinated by many aspects: the content which is challenging, provocative and terribly stimulating, the richness of facts, quotes, comparisons which make your issues and messages so real and impressive, your style, which may not always be easy reading, but I like it a lot: short, to the point, surprising, intellectually demanding. What more can I say but: I have to read it again (and again) to still better understand!

— Friedrich S., Céligny, Switzerland

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