Colour & Type Guide for Small Shops: 30 Palettes & Font Pairings (Printable PDF)

Thirty ready colour palettes (HEX codes) with mood names, plus 12 free Google Fonts pairings and a shop checklist for listings, packaging and social posts. Quick rules on contrast, the 60-30-10 mix and print vs screen colour. Palette names are descriptive mood labels only — not brand or trade-mark colour names.

Created with AI assistance. The listed font pairings are Google Fonts under SIL Open Font Licence 1.1 (Open Sans: Apache 2.0) as commonly published — always re-check the current licence page before embedding or redistributing font files. Not legal or design advice. No results promised.

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