Book Marketing Basics for Authors

Book Marketing Basics for Authors

A practical workbook for authors who want to understand the basics of book marketing and approach it with greater clarity and confidence.

This resource has been designed to help authors understand what book marketing is, what it is not, and how to approach it in a realistic and manageable way. It covers the key principles that help authors present their book professionally, reach the right readers, and build visibility over time.

Inside, you will find guidance on:

• what book marketing actually involves
• pre-publication and post-publication visibility
• understanding your book and your ideal reader
• presentation, social media, consistency, and realistic expectations

This workbook is ideal for:

• new authors
• self-publishing authors
• writers who want a clear, practical introduction to book marketing

Created by Russell-Alexander Publishing, this resource is part of our growing Author Resources range, developed to support writers through the writing, publishing, and marketing process.

Digital download only.

No physical product will be shipped.