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The Ultimate 30 Day Creative Brand Guide

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The Ultimate 30-Day Creative Brand Guide


Create clarity. Find your voice. Grow your presence — one small step at a time.


Do you ever feel overwhelmed by social media?

You have ideas, passion, and creative work you care deeply about — but when it comes to sharing it online, everything suddenly feels confusing. What should you post? How do you stand out? And how do other creatives seem to turn their passion into a real presence?


I know this feeling well.

When I started sharing my art online in 2018, I was still working in academia after finishing my master’s degree in sociology. I loved painting, but I had no clear direction for my social media. I posted randomly, tried trends, and spent hours creating content that barely reached anyone.

For a long time, I felt stuck.


Everything began to change when I stopped guessing and started asking the right questions about my creative direction, my voice, and the story I wanted to tell. Slowly, my presence began to grow, opportunities appeared, and my art reached people all over the world.

This workbook was born from that journey and from a 30 day private Instagram group in which I coached 11 beautiful creatives with daily input and exercises with huge success. Some group members experienced a growth in follower count from a few hundred to a few thousand, others had finally viral reels and began selling their art.

Instead of guessing what works or following random trends, this guide takes you through a clear 30-day process designed to help you build your creative brand with intention, confidence, and direction.


By the end of the 30 days, you’ll have a clear vision for your creative brand, the foundations of a strong and authentic online presence, and simple systems that help you keep creating and sharing your work—while still leaving space for the things that truly matter to you.


Inside the 30 Day Guide, you’ll get:

• A structured 30-day plan with daily guidance and exercises

• Clarity on your niche, audience, and unique voice

• Support to develop your signature style and visual identity for a coherent, on-brand presence

• Content ideas and planning tools to stay consistent

• Mindset prompts to overcome overthinking and perfectionism

• A one-page creative business plan template

• A batching strategy to save time and reduce daily pressure


Here's a little preview of week 1 where we work on the foundation of your brand:


Your Businessplan by Stella Löninger Creative Brand Guide



This guide isn’t about posting more. It’s about posting with purpose and doing so while having enough time for art and creativity.


Each day takes just 15–20 minutes, and by the end of the 30 days you’ll have:

• A clear creative brand direction

• A content plan you can actually follow

• More confidence showing up online

• A system that supports your creativity instead of draining it


Whether you’re just starting or feeling stuck, this guide will help you move from confusion to clarity — one small step at a time.


Inside the 30 Day Brand Guide you'll find

• 51 beautifully designed pages with 30 exercises (templates are not counted as pages, that's why in the content section it shows as 39 - in fact the guide consists of 51 pages)

• Additional templates for your business plan, bio optimization, and content planning

• Bonus chapter

• Instant digital download (PDF)

• Lifetime access — work through it at your own pace


Your creativity deserves to be seen.

This guide is your roadmap to share it with clarity, confidence, and purpose.

You will get a PDF (7MB) file

About me

Hi, I’m Stella — an artist in my early 30s, working from my bright and cozy home studio in the beautiful city of Salzburg, Austria. Most days you’ll find me painting alongside my studio cat Layla, with a cup of hot chocolate nearby. I’m happiest drawing in charming cafés, wandering through flower markets, and collecting little moments of beauty — the same calm, soft feeling you’ll find reflected in my art.


Before I decided to become an artist, my life looked very different. I hold a Master’s degree in Sociology and worked in the academic field for several years. From the outside, everything seemed like the “right” path — but deep down, I knew something was missing. When the pandemic hit, life slowed down enough for me to finally listen to that feeling. For the first time, I gave myself the courage to change direction and follow what truly made me happy.


I started painting from a small corner of my bedroom. What began as a quiet creative escape slowly grew into something much bigger. Step by step — with a lot of learning, experimenting, and figuring things out on my own — I built my creative business from scratch.


Since then, I’ve sold over 200 original paintings, moved into my dream home studio, taught more than 100 art classes for private groups and companies, and worked on several paid collaborations with brands. Along the way, I didn’t just learn how to paint — I learned how to build a website, run an Etsy shop, grow on social media, and turn creativity into a sustainable business.


It hasn’t always been easy, but it has always been worth it. I truly love what I do.


That’s why I created this space — because I want you to know that building a creative life of your own is possible. Not overnight, not perfectly, but step by step.

Feedback of creatives who went through the 30 day creative brand guide journey






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