Offer Layer Kit

Put a clear CTA on every derivative without sounding salesy.

You don't have a content problem. You have a conversion hygiene problem.

Posts get nods. Calendar stays empty. Usually the ending is missing — or it's a generic "book a call" that trains people to scroll past you.

Offer Layer Kit is the companion layer for people who already create (especially 1→14 Content Machine buyers):

1. Clarify the offer on one page
2. 2. Pick one conversation goal per week
3. 3. Assign soft / medium / hard CTAs across the 14-asset mix
4. 4. Use prompts that add or rewrite CTAs on existing drafts — not regenerate whole posts
5. 5. Run a mandatory de-salesy / de-slop pass
6. 6. Ship with an Offer-Fit check

USP: Soft/medium/hard CTAs mapped to Elite's 14-asset mix + offer clarity one-pager — not generic "book a call" spam.

Demo with Maya Chen (career/confidence coach): robotic vs human endings on sample assets.

Disclaimer: Maya Chen is a fictional demo persona for training — not a testimonial. Steal the pattern, not her offer wording.

WHAT'S INCLUDED ($27)

1. Start Here + README
2. 2. Offer Layer Guide (soft / medium / hard)
3. 3. Offer One-Pager (blank + Maya filled)
4. 4. Soft-Medium-Hard swipe library + rules
5. 5. CTAs mapped to all 14 asset types (+ lead-magnet note)
6. 6. Prompt Pack: Add CTA · Rewrite CTA Match intensity · De-salesy · batch helpers
7. 7. Worksheets: Conversation Goal Picker · Offer-Fit Check
8. 8. Maya Chen Before/After CTA demo
9. 9. Integration notes: 1→14 + Onboarding OS (light)

FAQ

Do I need 1→14? Strongly recommended. Maps to that 14-mix. Usable on other drafts; asset map assumes Elite's structure.

Will this make me sound salesy? Opposite intent. Soft is default. Hard is rare. De-salesy pass is mandatory.

Is Maya a real client? Demo persona for training. Not a testimonial.

Refunds / results? No fabricated outcomes. Results depend on offer clarity, consistency, and whether you can fulfill the next step.

Get Offer Layer Kit — $27