Baloglu, Seyhmus-Marketing for hospitality and tourism-Pearson (2016)

Baloglu, Seyhmus-Marketing for hospitality and tourism-Pearson (2016); Seventh edition; 681 pages; Full color.

We would like to thank the students and instructors who have used this text in the past. Their support has
enabled us to publish the seventh edition of Marketing for Hospitality and Tourism, now available in nine
languages.
This book is written with the hospitality and travel student in mind. The solicited and unsolicited
comments we received from students and instructors have been incorporated into the sixth edition. Students
have told us Marketing for Hospitality and Tourism is readable and interesting. One student wrote, “I
enjoyed reading this book—it didn’t seem like I was reading a textbook.” In this newest edition we strive to
maintain the same tone. For instructors, we made the text flow more smoothly from a teaching perspective.
The authors have extensive experience working with hospitality and travel businesses around the
globe. Our understanding of the hospitality and travel business ensures that the end result is a book that
clearly explains marketing concepts and shows how they apply to real-life situations.
The book has an international focus, which is especially important in this era of increasing globalization.
Business markets have become internationalized—domestic companies are expanding overseas as
foreign companies seek to enter U.S. markets—therefore, it is crucial that today’s students be exposed to
business and cultural examples from other parts of the world. Rather than have one chapter devoted to
international marketing, we have incorporated examples throughout the text.
This text has truly evolved as a team project. Without the support of our students and faculty at other
universities and colleges, this book would not have developed into the leading book in its category. We
thank you for your support and acknowledge below some of the people who have been involved in the
development of the book.

Happy reading, Cheers!