The New & Improved Disruption™

The era of “new and improved” dies the moment one marketer decides that the only real disruption is telling the truth. This limited series reframes corporate innovation as a rigged linguistic system and follows a CMO who destabilizes a trillion-dollar conglomerate by launching a truth-based product into an economy addicted to Pro Max illusions.

The New & Improved Disruption™ dismantles the incremental-upgrade mythos and exposes how labels, stickers, and Plus/Pro naming conventions convert nothingness into revenue and psychic exhaustion across the workforce. It codifies a reusable framework for indicting any industry that operationalizes perception over substance, turning OMNIGLOBAL into a modular chassis for anthology extensions, spin-offs, and cross-format commentary. As an IP backbone, it synchronizes corporate satire, AI ethics, and anti-marketing revolt into a prestige-ready engine that platforms can circulate as both entertainment and diagnosis.