The Small Arts Org Operating Kit
Run the development, the marketing, and the events with the staff you actually have. All three kits, plus a one-page year planner that only exists here.
Run the development, the marketing, and the events with the staff you actually have. All three kits, plus a one-page year planner that only exists here.
In a small arts organization the development, the marketing, and the events are not three departments. They are three jobs, and they are usually sitting in the same chair. Yours.
Each kit works on its own. Together they close the loop that keeps breaking: marketing makes a promise, the experience has to keep it, the event fills the room, and every person in that room has to end up in the pipeline with a next touch. That is one system, and this is the whole of it.
The Small-Shop Development Toolkit. The top twenty, the five-stage pipeline, the weekly floor, and the Donor Pipeline Workbook with a dashboard that runs itself. Notecards, lapsed-donor outreach, setting the meeting, the ask in five beats, and what to say after a no.
The Arts Marketing Kit. Announce and sell a season as an invitation, not a listing. The Show Story Worksheet, the copy frameworks with filled examples, the Season Marketing Planner, the anonymous five-question post-show survey, and the Audience Development Scorecard that earns you a seat at the season-planning table.
The Fundraising Event Toolkit. Whether the event earns its place at all, the sponsorship ladder, the sixteen-week countdown, the run of show, the paddle raise, and the forty-eight hours after. With the Event Decision Matrix and the Event Night Playbook as printables.
Your Season Year at a Glance. One page, and it only exists in this bundle. Every calendar from the three kits on a single twelve-month timeline, so you can see that your year-end appeal lands in the same weeks as the fall fundraiser follow-up, and that your spring ask meetings sit inside the gala countdown, before September rather than after.
Bought separately these come to $147. Together they are $99.
Everything is delivered instantly after checkout: the guides and printables as PDFs, and links to copy the three Google Sheets workbooks into your own Drive. Updates go out to every past buyer for free.
Your Season Year at a Glance. One printable page that lays the donor rhythm, the season marketing timeline, and the two sixteen-week event countdowns across the same twelve months.
Each kit tells you how to run its own calendar. This page is the only place they sit next to each other, which is where you find out that your year-end appeal lands in the same weeks as the fall fundraiser follow-up, and that your spring ask meetings sit inside the gala countdown.
Built on a September to May season with three productions and two fundraisers. Move the months to match yours.
It is not sold separately.
Here are all the products that are included in your bundle