STEP-BY-STEP GUIDE TO BUSINESS RESEARCH AND DATA ANALYSIS
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Pages: 362 pages
Font size: 12.5
Back Cover page: Not yet
Line spacing: single line; font-style: Times New Roman
Chapters: 18
STEP-BY-STEP GUIDE TO BUSINESS RESEARCH AND DATA ANALYSIS
Table of Contents
PREFACE
INTRODUCTION
CHAPTER ONE: BUSINESS RESEARCH: NATURE AND CONCEPTS
The meaning of research
Understanding business research and business research methods
Challenges of business research methods in Nigeria Tertiary Institutions
Qualitative business research method
Qualitative business research method
Applied and basic business research methods
CHAPTER TWO: BUSINESS RESEARCH Vs OPERATIONS RESEARCH
The Nature and Characteristics of Operations research
How Operations Research is Carried out
The Application Areas of Operations research
The Relationship Between Business Research and Operations Research
Their Differences
CHAPTER THREE: MANAGEMENT TOOLS AND TECHNIQUES USED IN BUSINESS RESEARCH
Business SWOT analysis Research
Business PEST Analysis Research
Business Value Chain Analysis Research
Business Porter’s Five Forces Research
Business Four Corner’s Analysis Research
CHAPTER FOUR: BUSINESS RESEARCH DESIGN
Historical Business Research Design
Descriptive Business Research Design
Experiment Business Research Design
Ex post facto Business Research Design
Exploratory Business Research Design
Causal Business Research Design
CHAPTER FIVE: RESEARCH PROPOSAL
Project /Thesis Proposal
The project topic
Background of the Study
Statement of Problem
The Purpose and Objectives of the Study
The Research question
Research Hypothesis
The Significance of the study
Assumption of the study
Delimitation (scope) of the Study
Definition of Terms
CHAPTER SIX: REVIEW OF RELATED LITERATURE
Conceptual Framework
Theoretical Framework
Empirical Framework
Summary of Literature Review
CHAPTER SEVEN: RESEARCH METHODOLOGY
The Research Design
Area of the Study
Populations of the Study
Sampling size Determination
Sampling Technique
Data collection data Analysis Techniques
CHAPTER EIGHT: THE PRIMARY SOURCES OF DATA COLLECTION
(The Research Instrument)
The meaning and Characteristics of the Research Instrument
Questionnaire Instrument
Types of the Questionnaire in Business Research
Validation of the Questionnaire
Reliability of Questionnaire
Computation of Reliability of the Instrument
How to Develop a Good Questionnaire in Business Research
The use of Observation Method in Business Research
The use of Interview in Business Research
CHAPTER NINE: PRESENTATION OF STATISTICAL DATA IN BUSINESS RESEARCH METHODS
Editing
Coding
Classifying
Tabulation
Statistical graphs and diagrams ( pictograms, piechart, bar chart, histogram, and frequency polygon)
CHAPTER TEN: MEASURES OF CENTRAL TENDENCY IN BUSINESS RESEARCH METHODS (BUSINESS STATISTICS)
Mean and Computations in Business Statistics.
Median and Computations in Business Statistics
Mode and Computation in Business Statistics.
CHAPTER ELEVEN: MEASURES OF DISPERSION IN BUSINESS RESEARCH METHODS
(BUSINESS STATISTICS)
Range
Mean Deviation
Standard Deviation
Coefficient of variance
Measures of Position
CHAPTER TWELVE: INFERENTIAL STATISTICAL TOOLS AND TECHNIQUES USED IN BUSINESS RESEARCH METHODS
Statistics
Inferential Statistics
Level of Significance
One-tailed and Two-tailed Tests
Parametric and Non-parametric inferential Statistical Test
The use Students’ t-test inferential statistics in Business Research Methods
The use of ANOVA Inferential Statistics in Business Research Methods
The use of Pearson Product Moment Correlation Inferential Statistics in Business Research Methods
The use of CovarianceInferential Statistics in Business Research Methods
The use of Multiple Regression Inferential Statistics in Business Research Methods
The use of Chi-square Inferential Statistics in Business Research Methods
How to use Spearman’s Rank Correlation Inferential Statistics in Business Research Methods
CHAPTER THIRTEEN: COMPUTERIZED DATA ANALYSIS IN BUSINESS RESEARCH METHODS WITH ELECTRONIC SPREADSHEET MANAGEMENT SYSTEM
Electronic spreadsheet management System
Ms-Excel Functions and syntax
How to use Ms-Excel “2007” Application Data Analysis
CHAPTER FOURTEEN: COMPUTERIZED DATA ANALYSIS IN BUSINESS RESEARCH WITH STATISTICAL PACKAGE FOR THE SOCIAL SCIENCES (SPSS)
The Description of SPSS
SPSS Window and files
Launching SPSS
CHAPTER FIFTEEN: DATA ANALYSIS AND INTERPRETATION OF RESULTS
General Description of Data
Data Analysis/Answering of Research Questions
Hypothesis-by-Hypothesis Testing and Interpretation
Discussions of findings
CHAPTER SIXTEEN: SUMMARY, CONCLUSION, RECOMMENDATIONS, SUGGESTIONS FOR FURTHER STUDIES AND IMPLICATION TO THE STUDY
Summary of the study
Conclusion of the study
Recommendations
The implication of the study
Suggestions for further studies
Abstract
CHAPTER SEVENTEEN: PROJECT/THESIS (DISSERTATION) PREFATORY SECTION
Cover page
Declaration
Certification
Dedication
Acknowledgment
Table of content
List of tables
List of figures
Abstract
The main body
Referencing
CHAPTER EIGHTEEN: THE RELEVANCE OF BUSINESS
The Relevance of Business Research to Business Investors
The Relevance of Business Research to Business to Business Teachers/Lecturers/Educator
The Relevance of Business Research in National Development
PREFACE OF THE BOOK
The text is written for students in higher institution of learning, individual, business investors, lecturers, researchers, organizations and governments who intends to embrace business research as a process and as a tool for solving business problems.
The text is prepared in such a way that students in Behavioural Sciences particularly Management Sciences: Accounting, Business Management, Economics, Marketing Banking, and Finance will find it useful in conducting successful research and in data analysis as one of the major University requirements for obtaining a Bachelor of Science (B.Sc.).
The idea behind this text was prompted by the need to provide concrete reasons why business research is pertinent and indispensable to those who want to start a business or succeed in their present businesses.
Based on my many years of intensive study, experience and supervision of student’s researches and theses, I have been able to make this text very simple and concise and simple English language with a step-by-step guide to the student-researchers, business investors and business consultants to carry out successful research and statistical computations of data with less or no supervision. Simple and real-life illustrations and examples have been judiciously selected in the field of business to stimulate thoughts of the reader, students and business individuals towards developing their skills in computations, data analysis, and decision making.
For the fact that business research needs data collection and analysis (especially, when data are voluminous) to arrive at prudent and intelligent decisions, the book has treated step-by-step use of computerized software Statistical Package for Social Science (SPSS) and Microsoft Excel application software in analyzing business and economic data.
Many sensitive research topics in modern business situations and problems (with detailed illustrations) have been judiciously selected to stimulate students’ understanding.
The text is arranged in chapters. Each chapter begins with a statement of learning objective. Chapter one presents the nature and concepts of business research. Chapter two examines business research versus operations research; the relevance of operations research. Chapter three describes the management tools and techniques used in business research methods. Chapter four deals with various business research designs, Chapter five elucidates the research proposal, which is needed as contents of chapter one. Chapter six presents the review of related literature which is needed as contents of chapter two. Chapter seven and eight appraise the research methodology and methods of data collection. Chapter nine involves the presentation of statistical data in business research methods. Chapter ten discusses on measures of central tendency in business research methods (business statistics) with computation. Chapter eleven deliberates on measures of dispersion in business research methods (Business statistics) with computation. Chapter twelve discusses the inferential statistical tools and techniques used in business research methods with practical illustrations and computation (Covariance, ANOVA, regression, correlation, t-test, Chi-square, MANOVA, Spearman Rank correlation, etc.). Chapter thirteen and fourteen describe practically the computerized data analysis in business research methods with computerized data analysis in business research using Statistical Package for the Social Sciences (SPSS) and Electronic Spreadsheet Management System. Chapter fifteen contains data analysis and interpretation of results. Chapter sixteen describes how to write the summary, conclusion, recommendations, and suggestions for further studies and implication to the study. Chapter seventeen asserts the project/thesis (dissertation) prefatory section (dedication, acknowledgments, abstract, reference, etc). Chapter eighteen, which is the last chapter, focuses on the relevance of business research to lecturers, business investors, and national development.
APPENDIX ‘A’: RANDOM NUMBERS
APPENDIX ‘B’: Statistical Tables for Critical Values
References
Pages: 362 pages
Font size: 12.5
Back Cover page: Not yet
Line spacing: single line; font-style: Times New Roman
Chapters: 18
STEP-BY-STEP GUIDE TO BUSINESS RESEARCH AND DATA ANALYSIS
Table of Contents
PREFACE
INTRODUCTION
CHAPTER ONE: BUSINESS RESEARCH: NATURE AND CONCEPTS
The meaning of research
Understanding business research and business research methods
Challenges of business research methods in Nigeria Tertiary Institutions
Qualitative business research method
Qualitative business research method
Applied and basic business research methods
CHAPTER TWO: BUSINESS RESEARCH Vs OPERATIONS RESEARCH
The Nature and Characteristics of Operations research
How Operations Research is Carried out
The Application Areas of Operations research
The Relationship Between Business Research and Operations Research
Their Differences
CHAPTER THREE: MANAGEMENT TOOLS AND TECHNIQUES USED IN BUSINESS RESEARCH
Business SWOT analysis Research
Business PEST Analysis Research
Business Value Chain Analysis Research
Business Porter’s Five Forces Research
Business Four Corner’s Analysis Research
CHAPTER FOUR: BUSINESS RESEARCH DESIGN
Historical Business Research Design
Descriptive Business Research Design
Experiment Business Research Design
Ex post facto Business Research Design
Exploratory Business Research Design
Causal Business Research Design
CHAPTER FIVE: RESEARCH PROPOSAL
Project /Thesis Proposal
The project topic
Background of the Study
Statement of Problem
The Purpose and Objectives of the Study
The Research question
Research Hypothesis
The Significance of the study
Assumption of the study
Delimitation (scope) of the Study
Definition of Terms
CHAPTER SIX: REVIEW OF RELATED LITERATURE
Conceptual Framework
Theoretical Framework
Empirical Framework
Summary of Literature Review
CHAPTER SEVEN: RESEARCH METHODOLOGY
The Research Design
Area of the Study
Populations of the Study
Sampling size Determination
Sampling Technique
Data collection data Analysis Techniques
CHAPTER EIGHT: THE PRIMARY SOURCES OF DATA COLLECTION
(The Research Instrument)
The meaning and Characteristics of the Research Instrument
Questionnaire Instrument
Types of the Questionnaire in Business Research
Validation of the Questionnaire
Reliability of Questionnaire
Computation of Reliability of the Instrument
How to Develop a Good Questionnaire in Business Research
The use of Observation Method in Business Research
The use of Interview in Business Research
CHAPTER NINE: PRESENTATION OF STATISTICAL DATA IN BUSINESS RESEARCH METHODS
Editing
Coding
Classifying
Tabulation
Statistical graphs and diagrams ( pictograms, piechart, bar chart, histogram, and frequency polygon)
CHAPTER TEN: MEASURES OF CENTRAL TENDENCY IN BUSINESS RESEARCH METHODS (BUSINESS STATISTICS)
Mean and Computations in Business Statistics.
Median and Computations in Business Statistics
Mode and Computation in Business Statistics.
CHAPTER ELEVEN: MEASURES OF DISPERSION IN BUSINESS RESEARCH METHODS
(BUSINESS STATISTICS)
Range
Mean Deviation
Standard Deviation
Coefficient of variance
Measures of Position
CHAPTER TWELVE: INFERENTIAL STATISTICAL TOOLS AND TECHNIQUES USED IN BUSINESS RESEARCH METHODS
Statistics
Inferential Statistics
Level of Significance
One-tailed and Two-tailed Tests
Parametric and Non-parametric inferential Statistical Test
The use Students’ t-test inferential statistics in Business Research Methods
The use of ANOVA Inferential Statistics in Business Research Methods
The use of Pearson Product Moment Correlation Inferential Statistics in Business Research Methods
The use of CovarianceInferential Statistics in Business Research Methods
The use of Multiple Regression Inferential Statistics in Business Research Methods
The use of Chi-square Inferential Statistics in Business Research Methods
How to use Spearman’s Rank Correlation Inferential Statistics in Business Research Methods
CHAPTER THIRTEEN: COMPUTERIZED DATA ANALYSIS IN BUSINESS RESEARCH METHODS WITH ELECTRONIC SPREADSHEET MANAGEMENT SYSTEM
Electronic spreadsheet management System
Ms-Excel Functions and syntax
How to use Ms-Excel “2007” Application Data Analysis
CHAPTER FOURTEEN: COMPUTERIZED DATA ANALYSIS IN BUSINESS RESEARCH WITH STATISTICAL PACKAGE FOR THE SOCIAL SCIENCES (SPSS)
The Description of SPSS
SPSS Window and files
Launching SPSS
CHAPTER FIFTEEN: DATA ANALYSIS AND INTERPRETATION OF RESULTS
General Description of Data
Data Analysis/Answering of Research Questions
Hypothesis-by-Hypothesis Testing and Interpretation
Discussions of findings
CHAPTER SIXTEEN: SUMMARY, CONCLUSION, RECOMMENDATIONS, SUGGESTIONS FOR FURTHER STUDIES AND IMPLICATION TO THE STUDY
Summary of the study
Conclusion of the study
Recommendations
The implication of the study
Suggestions for further studies
Abstract
CHAPTER SEVENTEEN: PROJECT/THESIS (DISSERTATION) PREFATORY SECTION
Cover page
Declaration
Certification
Dedication
Acknowledgment
Table of content
List of tables
List of figures
Abstract
The main body
Referencing
CHAPTER EIGHTEEN: THE RELEVANCE OF BUSINESS
The Relevance of Business Research to Business Investors
The Relevance of Business Research to Business to Business Teachers/Lecturers/Educator
The Relevance of Business Research in National Development
PREFACE OF THE BOOK
The text is written for students in higher institution of learning, individual, business investors, lecturers, researchers, organizations and governments who intends to embrace business research as a process and as a tool for solving business problems.
The text is prepared in such a way that students in Behavioural Sciences particularly Management Sciences: Accounting, Business Management, Economics, Marketing Banking, and Finance will find it useful in conducting successful research and in data analysis as one of the major University requirements for obtaining a Bachelor of Science (B.Sc.).
The idea behind this text was prompted by the need to provide concrete reasons why business research is pertinent and indispensable to those who want to start a business or succeed in their present businesses.
Based on my many years of intensive study, experience and supervision of student’s researches and theses, I have been able to make this text very simple and concise and simple English language with a step-by-step guide to the student-researchers, business investors and business consultants to carry out successful research and statistical computations of data with less or no supervision. Simple and real-life illustrations and examples have been judiciously selected in the field of business to stimulate thoughts of the reader, students and business individuals towards developing their skills in computations, data analysis, and decision making.
For the fact that business research needs data collection and analysis (especially, when data are voluminous) to arrive at prudent and intelligent decisions, the book has treated step-by-step use of computerized software Statistical Package for Social Science (SPSS) and Microsoft Excel application software in analyzing business and economic data.
Many sensitive research topics in modern business situations and problems (with detailed illustrations) have been judiciously selected to stimulate students’ understanding.
The text is arranged in chapters. Each chapter begins with a statement of learning objective. Chapter one presents the nature and concepts of business research. Chapter two examines business research versus operations research; the relevance of operations research. Chapter three describes the management tools and techniques used in business research methods. Chapter four deals with various business research designs, Chapter five elucidates the research proposal, which is needed as contents of chapter one. Chapter six presents the review of related literature which is needed as contents of chapter two. Chapter seven and eight appraise the research methodology and methods of data collection. Chapter nine involves the presentation of statistical data in business research methods. Chapter ten discusses on measures of central tendency in business research methods (business statistics) with computation. Chapter eleven deliberates on measures of dispersion in business research methods (Business statistics) with computation. Chapter twelve discusses the inferential statistical tools and techniques used in business research methods with practical illustrations and computation (Covariance, ANOVA, regression, correlation, t-test, Chi-square, MANOVA, Spearman Rank correlation, etc.). Chapter thirteen and fourteen describe practically the computerized data analysis in business research methods with computerized data analysis in business research using Statistical Package for the Social Sciences (SPSS) and Electronic Spreadsheet Management System. Chapter fifteen contains data analysis and interpretation of results. Chapter sixteen describes how to write the summary, conclusion, recommendations, and suggestions for further studies and implication to the study. Chapter seventeen asserts the project/thesis (dissertation) prefatory section (dedication, acknowledgments, abstract, reference, etc). Chapter eighteen, which is the last chapter, focuses on the relevance of business research to lecturers, business investors, and national development.
APPENDIX ‘A’: RANDOM NUMBERS
APPENDIX ‘B’: Statistical Tables for Critical Values
References
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