Introduction to Strategic & Tactical Branding
A beginner's guide on aspects of managing your brand
Why do this course?
Developing a brand strategy can be one of the most overlooked or difficult steps in your marketing plan. The reason it’s important, is because your brand is communicated frequently, throughout the lifetime of your business; so - you need to ensure that you are putting out the right types of messages.
Messages that will inspire emotion and action from your audience or potential and existing customers.
An effective branding strategy differentiates you from the competition and can give you a significant advantage over your competitors.
After doing this course, you will walk away knowing the steps required, to create your own brand strategy.
Course curriculum
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1Let's get started!
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2Branding's relationship to Marketing
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3Brand Equity
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4Strategic Brand Management - how to start?
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5Evaluating Your Brand