Food Shapers: Food Care - The Future of Food Service

The book of Future of Food Service highlights a potential world that places ever-increasing emphasis on the intangible, non-quantifiable and the long-term attributes of food. As this shift takes place, the foodservice industry will start to become less and less discernable from the foodcare industry. Currently, and increasingly in the future, consumers want food to offer more than just mere nutrition. Our research predicts that such non-nutritive preferences will grow in breadth, depth and urgency over time and will eventually transform these preferences into demands.

Questions explored in this research:

• What are you selling?
• Is food the new medicine?
• Is food a new religion?
• Is food service the new melting pot?
• What is a grocery store?
• Or a restaurant?
• Is food entertainment?
• What is dining?
• When will innovation change the world?  
• When will new demands become mainstream?
• Can food become the "common language” between consumers or can providers become “multilingual”?