Selling Edtech at Trade Shows

There are lots of ways to make a big impact at a trade show, and lots of ways you can waste your money by not getting it quite right. This guide aims to share all the best tips and tricks I have learnt in my time visiting edtech trade shows as both seller and customer. You will receive a practical, 24-page (A4) guide covering everything from the pre-show preparation to the follow-up and closing that sale. No-nonsense advice based on knowing what works and what doesn't. This is a must-read for start-ups and any member of a sales team selling to teachers, schools and Multi-Academy Trusts/Local Authorities. 

Including sections on:

• The Stand
• Stand Staffing
• Pre-Show Conversation Starters
• Videos and Leaflets
• Competitions and Freebies
• Start-Up Versus the Big Names
• The Stand Pitch
• The On-Stand Demo
• The Sponsored Talk
• The Social Side
• The Follow-Up