Whether you're a seasoned veteran in the world MICE (meetings, incentives, congresses & exhibitions) or relatively new to this exciting growth market, this book is for you! It's a great market to be in with lots of growth potential and opportunity for skilled professionals. The MICE markets offer industry professionals higher profit potential, greater creativity and more unique activities than any other segment of travel and tourism.
Here's what's in the book:
Chapter 1 Meetings, incentives & events: a terrifc market to be in
Chapter 2, Meetings & events: a profile
Chapter 3, Incentives: a profile
Chapter 4 Understanding the meetings, events and incentive product
Chapter 5 Indentifying your best meeting & incentive prospects
Chapter 6 Qualifying suspects and prospects
Chapter 7 Analyzing client needs and requirements
Chapter 8 Who is your competition?
Chapter 9 Promoting your meeting, event and incentive
Chapter 10 Administrative services
Chapter 11 Incentive program rules design and budgeting
Chapter 12 Positioning your business for the MICE markets (for meeting & incentive planners and travel agencies)
Chapter 13 Positioning your business for MICE markets (for industry suppliers)
Chapter 14 Proposals, presentations & pricing your services
Chapter 15 Marketing your business
Chapter 16 Industry Resources
156 information filled pages presented in a clear, easy to understand format to help you grow your business.
I began my industry career as a buyer of meetings, incentives and trade show services before going into sales and marketing of MICE products and services and have over 30 years of industry experience that includes other publications including, "Luxury Travel: Your Passport to Profit" as well as having written hundreds of articles for trade media around the world.
With a focus on education for our industry I've served on the SITE (Society of Incentive Travel Excellence) international Board of Directors, spoken at a number of industry functions and conducted training workshops in 45 countries.
Most recently I've co-authored two of the industry's newer certification programs: The CIS (Certified Incentive Specialist) and CMS (Certified Meeting Specialist).
Bruce B Tepper, CITE, CIS, CTC, CMS
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